The inspiration came to me during a visit to New York City while on a study trip for my college department in 1987. Everything about this retail store had me in awe from the moment I walked in. My first impression was: Clean, Bright, Modern, Colorful, Intriguing, and Unique. Everything from customer service, store displays, layout, and the company's concept on merchandising was impressive. But to be honest, what inspired me most was the presentation they made in wrapping what I had purchased. So much so, that I saved the whole package, and it sits in my office as a reminder to the beauty and uniqueness of a store's branding. Everything has purpose within a space, and I believe a brand has to leave a mark on the soul of anyone who walks through its door. This is truly just the beginning of a journey and vision that started so long ago in the Big Apple.